Monday, November 26, 2007

Less (Information) Is More

"Gigerenzer calls such decision making 'satisficing,' as in 'satisfying' enough to 'suffice.' Satisficers don't feel the need to know everything, in contrast to 'maximizers,' who do want to weigh every detail imaginable in making even minor life decisions. Interestingly, studies have found that satisficers are more optimistic about life, have higher self-esteem, and are generally happier than maximizers."

'Trust Your Gut: Less (Information) is More,' Wray Herbert, Newsweek, 11/20/07

No comments: